RE: Non-competes

["Paul Hopfgarten" <paul@03038.com>]

I like those Geigo spots! I think they're quite effective (My favorite Radio
ad is where they go "and now the Weather...where it's going to rain, then
the Weatherman has some "good news"?) That spot, coming out of a National
TOH Network News is perfect! (WGIR (or CNN) ran the spot at the end of a CNN
TOH update...I though is was pretty clever)

Paul Hopfgarten
East Derry NH 03041
paul@03038.com


> -----Original Message-----
> From: owner-boston-radio-interest@bostonradio.org
> [mailto:owner-boston-radio-interest@bostonradio.org]On Behalf Of Chuck
> Igo
> Sent: Sunday, September 21, 2003 9:12 AM
> To: A. Joseph Ross
> Cc: boston-radio-interest@bostonradio.org
> Subject: Re: Non-competes
>
>
> Counselor Ross wrote (of the American Express radio spot):
> >>If I were trying to advertise a product or service, I certainly wouldn't
> hire such an agency.<<
>
> i heard the spot for the first time on WBZ the other day (after
> this thread
> had begun).  the service being advertised is an American Express-provided
> "forum" for small businesses to discuss issues such as no-compete clauses.
> the closing of the spot includes the invititation for "your"
> small business
> to join this American Express community, as well as including the
> disclaimer
> that the views expressed were not necessarily those of Amex.
>
> in sixty seconds, they caught the attention of the listener and
> included the
> details on how to become a part of this service group.  what they
> failed to
> do was to properly brand themselves during the spot.  it might have been a
> more effective ad had they included some of the "community" details during
> the spot while slipping in the comments that had been collected
> on the issue
> of "no-compete" clauses.
>
> i'd say that the agency responsible for this particular
> commercial did a far
> better job that the agencies that spend 29 seconds showing us "not much"
> before slipping in any reference to the actual sponsor being
> promoted.  it's
> sad to see a stretch of valuable airtime wasted as such.  but, i do have
> some good news....
>
> - -Chuck (i just saved a lot of $ on my car insurance) Igo ;-)
>