Re: Non-competes

[DonKelley@aol.com]

In a message dated 9/21/2003 9:12:26 AM Eastern Daylight Time, chuckigo@maine.rr.com writes:

> 
> in sixty seconds, they caught the attention of the listener and included the
> details on how to become a part of this service group.  what they failed to
> do was to properly brand themselves during the spot.  


Just FYI...those American Express spots aren't 60's.  They're 120's.  They buy back-to-back units.  In terms of branding...they're not tryng to brand Amex....they're trying to create awareness of their small business service and make it sound local at the same time.