Re: Hartford gets 2nd hip-hopper

[Aaron Read <aread@speakeasy.net>]

At 10:41 AM 9/16/2003, Martin J. Waters wrote:
>    The latest ratings, I guess tell the story: WMRQ was 11th in the market
>out of 24 stations listed, at 2.5/2.7 for summer '03, pts. 1 and 2. WZMX has
>been the biggest ratings deal I've seen here since WWYZ flipped to country
>back in the day. WZMX went from a way-bad also-ran to flirt with #1 in the
>past several quarters. Right now, it's showing 9.2/9.3 for the two summer
>numbers, basically a tie for second with WTIC (AM), 9.6/8.9. First is
>WRCH-FM, AC, as usual, at 11.0/11.2. But, those three stations are all
>Infinity. Clear Channel's best is in fourth place, WWYZ, at 5.9/6.3.


Supreme bummer.  I liked catching WMRQ on the odd time I'd go through 
Hartford.  Reminds me of WXZR "Z Rock" in Groton...the heavy 
metal/rock/alternative mix was great for the sailors at the Sub base and 
construction guys at Electric Boat building the subs.   Loads of people 
listened...but they were all in a demographic that spend next to nothing as 
far as the advertisers were concerned and the station rarely (if ever) was 
in the black financially.


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Aaron "Bishop" Read             aread@speakeasy.net
FriedBagels Consulting          AOL-IM: readaaron
http://www.friedbagels.com      Boston, MA