Re: Biddeford, Saco need to hear their high school sports

[chuckigo@maine.rr.com]

Ari wrote:
>>(snip) Local owners might be willing to make LESS money to provide a community service (especially for their home community) and possibly add value for the station in other ways such as improving reputation or name recognition.  Reputation and name recognition are long-term benefits that can't be measured in     dollars and cents directly. (snip)<<

shareholders notwithstanding, your key words are "LESS MONEY."  there is a tremendous difference between LESS and NONE.  in a market such as Biddeford/Saco, someone with the wherewithal of a Bart Bailey can (and did) make do with LESS.  it's now into the NONE portion of the program that finally led Bart to fully separate himself from ownership.  if one knows the market specifically, one can make a point, pro or con.  in this case, the area is not locally "booming" in terms of economy or ad dollars spent/available.  it's a desireable "bedroom" community now, and has been losing its local identity for years, long before ANY corporate entity arrived.

- -chuck (had the key to 421 main street for 5 years) igo