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Re: new logo for ch. 4?
At 12:57 AM 6/30/2003 -0400, A. Joseph Ross wrote:
>OK, I give up. What's the "Westinghouse Font"?
Counselor Ross will forgive me if I quote the late Justice Powell and say
that I can't define it, but I know it when I see it... :-)
It's the groovy, angular, oh-so-late-sixties/early-seventies font that
Group W used for all its stations beginning in, well, the
late sixties.
Only KYW is still using it in its original form (no italics, thank you very
much), and you can see it here:
http://www.kyw1060.com/
KDKA radio (www.kdkaradio.com) uses it in a bastardized italic form, WINS
(www.1010wins.com) stopped using it for a while
in the late nineties and ended up with a goofy, squared-off version of it
when they returned to it a few years ago, and WOWO
(www.wowo.com) still has the original Westinghouse letters in "WOWO" but
apparently hired a four-year-old to reinterpret the
old Westinghouse lettering in the clunkiest way possible when they needed
to add "NEWS TALK" next to the WOWO logo
a few years back. WOWO at least understands that the logo, in its classic
form, must always appear in red.
The font is sometimes referred to as "Anklepants," the name font designer
Ray Larabie gave to the close-but-no-cigar version that he created and
offers as freeware (http://www.3dfontfx.com/textures/x3d12.shtml).
I would love to know more (Peter Casey, you lurking still?) about where the
font actually originated and what it was called in the
classic days of Group Dubya. I never thought to ask the WBZ graphics folks
when I was working there (though I treasure my
old WBZ business cards with the "classic" Group W graphic design, not to
mention the big metal Westinghouse "W" that
I salvaged when they changed the signage on the front of 1170 Soldiers
Field Road in 1996...)
s, Westinghouse veteran