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Re: new logo for ch. 4?



At 12:57 AM 6/30/2003 -0400, A. Joseph Ross wrote:

>OK, I give up.  What's the "Westinghouse Font"?

Counselor Ross will forgive me if I quote the late Justice Powell and say 
that I can't define it, but I know it when I see it... :-)

It's the groovy, angular, oh-so-late-sixties/early-seventies font that 
Group W used for all its stations beginning in, well, the
late sixties.

Only KYW is still using it in its original form (no italics, thank you very 
much), and you can see it here:

http://www.kyw1060.com/

KDKA radio (www.kdkaradio.com) uses it in a bastardized italic form, WINS 
(www.1010wins.com) stopped using it for a while
in the late nineties and ended up with a goofy, squared-off version of it 
when they returned to it a few years ago, and WOWO
(www.wowo.com) still has the original Westinghouse letters in "WOWO" but 
apparently hired a four-year-old to reinterpret the
old Westinghouse lettering in the clunkiest way possible when they needed 
to add "NEWS TALK" next to the WOWO logo
a few years back. WOWO at least understands that the logo, in its classic 
form, must always appear in red.

The font is sometimes referred to as "Anklepants," the name font designer 
Ray Larabie gave to the close-but-no-cigar version that he created and 
offers as freeware (http://www.3dfontfx.com/textures/x3d12.shtml).

I would love to know more (Peter Casey, you lurking still?) about where the 
font actually originated and what it was called in the
classic days of Group Dubya. I never thought to ask the WBZ graphics folks 
when I was working there (though I treasure my
old WBZ business cards with the "classic" Group W graphic design, not to 
mention the big metal Westinghouse "W" that
I salvaged when they changed the signage on the front of 1170 Soldiers 
Field Road in 1996...)

s, Westinghouse veteran