Re: good Phoenix article

[dan.strassberg@att.net]

How many people could pick up ABfree if they had decent consumer radios? (Let's 
limit define a decent consumer radio to one that has suitable sensitivity and 
selectivity and costs, say, $80 or less.) Of those, how many have such radios? 
Of those, how many know that ABfree even exits? Of those, how many understand 
how to tune in ABfree if they knew it existed? And Of THOSE, how many give a 
damn? In other words, you are talking about a small fraction of a small 
fraction of a small fraction of a small fraction of a small fraction of the 
people in the market. Say the market includes 4 million people and say that 
each of the small fractions is 10%--which sounds high to me. If my math is 
right, you wind up with a maximum potential audience of 40. A more realistic 
number is probably 4 or fewer. All it takes to get get 4 as the answer is to 
change the 10% that I assumed to about 6%. If Provizer thought otherwise, he 
was probably letting the wish be father to the tought.
--
dan.strassberg@att.net
617-558-4205
eFax 707-215-6367
 
> Perhaps even more telling is Steve Provizer's comments.  Those of you who 
> know Steve know that he was a huge proponent of local media.  But three 
> years of Allston-Brighton Free Radio have proven something to him: local 
> media for local media's sake makes a nice sound bite but listeners/viewers 
> don't care.  That's why ABfree has near-zero listeners - it's content just 
> isn't that good, nor is it different enough from other free-form and 
> quasi-free-form stations in Boston to attract a niche audience.