Re: Rush, O'Reilly ratings race closer here in Boston

[Nostatic <nostatic@attbi.com>]

And as others on this list have noted, it would be interesting to see 
how the two shows would do in Chicago if they were both on full-market 
signals.  If O'Reilly is getting a 3.3 on a couple of rimshot AM's that 
don't even appear in the Chicago book, then I think he's doing quite 
well considering the situation.  I would think that if O'Reilly was on 
one of the other big AM's or a 50K FM Talker, the numbers would be much 
closer.


I also wonder about the numbers here in Boston.  Are they 12+, 25-54 
persons or 25-54 men?  If they are 12+, it's very possible that O'Reilly 
could be winning in the younger, more saleable demos, while Rush's 
numbers are padded with 55+ cume, much like the rest of WRKO's dayparts. 
Just as it took WTKK a couple of years to become a consistant performer 
in the market, it also takes as long for a new talk show to find it's 
audience.  The fact that O'Reilly is as close to Rush as he is after 
less than a year on the air is showing that Limbaugh is beatable.  

Mike Thomas

Bob Nelson wrote:

>I checked out the Drudge Report article
>(http://www.drudgereport.com/bor.htm) about how Rush
>Limbaugh is handily beating Bill O'Reilly in the
>ratings. Interesting, though, to note that the closest
>O'Reilly gets to Limbaugh is here in the Boston
>market, where Rush gets a 5.0 and Bill O'Reilly
>gets a 4.5.
>
>Much closer than in places like Chicago, where
>Rush gets 6.6 to O'Reilly's 3.3.
>
>  
>