RE: Clear Channel cuts out the indies

["elipolo@earthlink.net" <elipolo@earthlink.net>]

> Date: Thu, 17 Apr 2003 19:08:07 -0400
> From: SteveOrdinetz <steveord@bit-net.com>
> Subject: Re: Clear Channel cuts out the indies
>
> The article references WBCN going classic rock in the late 80s. 
> Guess I missed that...isn't that about the time they became altrock?

I recall WBCN in the late 80's as still an AOR that was trying to 
cover a number of bases. I believe this was around the time of their 
"Classic To Cutting Edge" promo campaign.

They were still competing with WZLX at the time (not co-owned yet) so 
they were heavy on the classic rock, but also playing then-current 
80's mainstream AOR sprinkled with a bit of the more accessible new 
"alternative" and what I call "classic new wave" (hits of the late 
70's/early 80's "new wave heyday" like Blondie, Talking Heads, Clash, 
Elvis Costello) to try to retain some of the "hipness" quotient they 
developed during that period.

It wasn't until 1995, a bit over a year or so after Infinity's purchase 
of WZLX, that WBCN went all "modern" or "alternative", and all the 
classic rock was finally relegated to WZLX, leaving the two now 
co-owned stations non-competing and serving different niches. WBCN's 
new competitors were now weak-signaled WFNX and rimshot signal WAAF.

Eli Polonsky



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