Re: Sean McDonough and Boston's sports radio scene

[Aaron Read <aread@speakeasy.net>]

At 01:42 PM 3/13/2003 -0500, Sean Smyth wrote:
>3.) There is definitely a dearth of full-market, full-time AM signals in
>Boston, with WBZ the only real one. Eliminating the Entercom stations, that
>leaves you with 590, 950, and 1260 as AM stations that have decent signals
>market-wide by day, but also have some nice-sized holes at night. Salem
>probably isn't flipping 590 or 950 any time soon. How did Radio Disney do in
>the most recent ratings book, if it even appeared? Could anyone see ABC
>taking a gamble, dumping Radio Disney and turning 1260 into an ESPN Radio
>affiliate, maybe picking up the Celtics?

It's been a while since I talked to her (about a year)...but I have a 
colleague who does sales for Radio Disney here.  She told me that it never 
hits the jackpot but it almost always manages to do pretty well in their 
target demographic.    Given how a lot of Disney's investments are not 
doing well these days, I doubt they would dump one thing that seems to work.



--------------------------------------------------------------------------------------------
Aaron "Bishop" Read             aread@speakeasy.net
FriedBagels Consulting          AOL-IM: readaaron
http://www.friedbagels.com      Boston, MA