WBOQ and the "martini format" (BRW)

[Bob Nelson <raccoonradio@yahoo.com>]

This week's Boston Radio Watch talks about WBOQ
(104.9 Gloucester), which was recently sold from one
Tanger family member to another...

http://commons.somewhere.com/bostonrw/2003/Boston.Radio.Watch.--.035.html

It refers to the station's "martini format", which
appeals to more affluent listeners, aged 35-45. I
guess this format is starting to get attention.
Recently I heard some of KLAC (570) Los Angeles
(taped by a friend in southern California), and I
think that's the same kind of format/sound.

By the way, the BRW article refers to the Simon
Geller incarnation of the station, WVCA, as being
"unlicensed". Unlicensed in what way-- was it an
outright pirate? Or a licensed station broadcasting
at an unauthorized power, or from an unauthorized
antenna?