Re: Commercial facility names on non-commercial stations

["Kevin Vahey" <k-vahey@attbi.com>]

The Tampa Bay Lightning play in the St Pete Times Forum which the Tampa 
Trib ignores.

Where it gets dicey for brodcasters is say you are playing at Pepsi 
Arena and you sponsored by Coke.

Best example is Hockey Night in Canada avoided the Centre Molson as much 
as they could being sponsored by Labatt.


On Sat, 1 Mar 2003 10:34PM -0500, Bob Nelson wrote:
>
> --- Sean Smyth <ssmyth@suscom.net> wrote:
>>  Dan Billings writes:
>>  > In one city, I think it was Denver, the local
>>  newspaper refuses to call
>>  the
>>  > stadium by its new commercial name.
>
> Chicago's Comiskey Park is being renamed to promote a
> cellphone company....San Francisco's PacBell (Pacific
> Bell) Park opened just a few years ago but I believe
> their name is already outdated (isn't PacBell now
> SBC?)-- I think they're keeping the PacBell name,
> though.
>
> The new Patriots stadium had its name changed at the
> last minute, from CMGI to Gillette. The current home
> of the Bruins and Patriots was all set to be
> Shawmut Center, then Fleet took over that bank.
>
> And I wouldn't put it past the Sox ownership to do a
> naming rights deal; but I'd suppose people would still
> call it "Fenway Park" even if a new name were
> to arise.
>
> It amounts to yet another plug for companies (along
> with concert facilities which also bear corporate
> names). Someone doing a TV or
> radio broadcast of a game would be sure to mention the
> corporate name a few times (and perhaps their
> contract may even stipulate that they do this:
> "Time now for the fourth inning here at Coors
> Field, with the Rockies leading 3-2..." They'd
> have to say Coors Field every three innings,
> for example.)
>
> So, just another way for advertisers to get their
> product name out there. Of course, sometimes a name is
> used _so_ much that it almost becomes a slang
> word for the product itself. You might tell someone
> "I'm gonna grab a Coke" (even though you might get a
> different cola instead), or, "Make a Xerox of
> that" (but the copier may be a different brand).