RE: Cost of coverage

["Bill O'Neill" <billo@shoreham.net>]

Also, a
> > news outlet that does
> > not provide good coverage may lose listeners and
> > viewers for their normal
> > news coverage.
> >
> > -- Dan Billings, Bowdoinham, Maine

The bottom line is the rate card.  Even a bump in the ratings as a
reward for good work would likely not translate into enough of a boost
to revenue to make it worth it.  If you go for the 'rising tide lifts
all boats' metaphor, you could also count on increasing new biz and
increasing retention rates.

Bill O'Neill