Re: Cost of coverage

["Dan Billings" <billings@suscom-maine.net>]

----- Original Message -----
From: "Cooper Fox" <fox893@yahoo.com>
To: <billo@shoreham.net>
Cc: <bri@bostonradio.org>
Sent: Sunday, February 23, 2003 4:31 PM
Subject: Re: Cost of coverage


>
> And, will the potential increase to ratings actually
> be worth the insane amount that will probably be spent
> on coverage?

No.  CNN and the networks all lost money due to their Gulf War coverage.
But there is the public service component.  Also, a news outlet that does
not provide good coverage may lose listeners and viewers for their normal
news coverage.

-- Dan Billings, Bowdoinham, Maine