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British Radio Fined For Stupid Contest
It seems that US Radio doesn't have an exclusive
lock on outrageous stunts. Or stupid contestants.
BRMB, (Birmingham, central England), was fined by
the courts for holding a "Coolest Seats In Town"
competition that left three contestants with
severe ice burns and permanent scars.
The contest challenged participants to sit on blocks
of dry ice (-108.4 Fahrenheit) to win tickets for a music
festival. Two women and a man spent around 10 weeks in
the hospital recovering from extensive skin grafts.