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Re: BBC cutting news jobs

This sounds like the same rationale for changing formats here.  '...you have
to evaluate the "payback" of each dollar spent.'


----- Original Message -----
From: "Brian Vita" <brian_vita@cssinc.com>
To: "Garrett Wollman" <wollman@lcs.mit.edu>
Cc: <boston-radio-interest@bostonradio.org>
Sent: Sunday, January 26, 2003 11:34 PM
Subject: RE: BBC cutting news jobs

> The purpose of the World Service was to spread the civilized "gospel" of
> British Empire into the far wild and less civilized (in their view)
> of the world.  In the age of funding cutbacks, you have to evaluate the
> "payback" of each dollar spent.  Apparently they didn't feel that the
> that they were spending equaled or exceeded the perceived benefit.
> VOA's product was to spread the word of America's view of democracy,
> anti-communism and other political views to places in the world that our
> government felt needed to hear the message.  Like the BBC, when those in
> charge felt that its need was no longer as vital, it got cut back.
> Brian T. Vita, President
> Cinema Service & Supply, Inc.
> 75 Walnut St. - Ste 4
> Peabody, MA  01960-5626
> (978)538-7575/Fax(978)538-7550
> Sales(800)231-8849/Sales Fax(800)FAX-CSS5
> www.cssinc.com
> -----Original Message-----
> From: Garrett Wollman [mailto:wollman@lcs.mit.edu]
> Sent: Sunday, January 26, 2003 12:43 PM
> To: Brian Vita
> Cc: boston-radio-interest@bostonradio.org
> Subject: Re: BBC cutting news jobs
> <<On Sun, 26 Jan 2003 08:23:04 -0500, "Brian Vita" <brian_vita@cssinc.com>
> said:
> [Re: BBCWS to North America]
> > What do you contribute to them that would make paying for the broadcast
> > worth their while?
> The same could be said of 99% of their audience (not to mention that
> of RCI, VOA, and almost every other major non-religious international
> broadcaster).
> > Are you in their prime listening area? NO
> Do they have a `prime listening area'?  (Not really.)
> > Are you likely to use any of the services promoted on the station?
> > NO
> The BBC World Service does not have any `services promoted on the
> station' other than itself.
> > Are you even a displaced British citizen? NO
> Do you know something about Sven that the rest of us do not?
> At the time the decision was made to cease broadcasting to North
> America, the BBC management was unaware that most of the stations in
> the US which carry their programming do so for only a few, usually
> non-prime hours per day.  In many other countries, the stations which
> relay the World Service do so 24x7, as a courtesy of the host
> country's broadcasting services.
> -GAWollman