Re: WQSO now "The Wave" (was "96.7 due to switch")

[Nostatic <nostatic@attbi.com>]

WQSO is doing what a lot of oldies stations around the country are 
starting to do--updating the music library and dropping the "oldies" 
moniker.  Since the format has been so resistant to change over the 
years, the term "oldies" is widely considered to mean "50's and 60's 
feel good oldies for older baby boomers."  Many people in the younger 
demos just don't relate to the term "oldies" and don't consider the 
music they grew up with to fall within that description.  Since WQSO 
does not have the heritage in the format of a WODS, WWBB, WCBS-FM or a 
WDRC-FM, it's not a suprise that they dropped the term "oldies" from 
their presentation.  Traditional oldies stations are chasing after the 
boomers into the less profitable 55+ demographic and becoming the next 
Music Of Your Life format. In contrast, stations that want to remain 
gold-based and target 25-54 will probably do what WQSO and other 
stations have done--reworking the "oldies" format for the next 
generation by changing the music, and the name.

Mike Thomas



Bob Nelson wrote:

>Well, I thought their first song would be an
>indication of classic rock; as I kept
>listening it became apparent that the format didn't
>change all that much (maybe more 70s? less Motown,
>but still some?) and a follow-up post I did mentioned
>that maybe they were still Oldies but without the
>"Oldies" nickname.
>