Re: WMUR-TV Made Big Bucks This Election Year

["Joseph Pappalardo" <joepappalardo2001@yahoo.com>]

There was an inside joke amongst WMUR staffers.  They refer to the new
broadcast facility/newsroom as "The House That Pat Built"....i.e...Pat
Buchannon.

I think WMUR cleans up with political spots/$$$...especially every 4th year.

JP


----- Original Message -----
From: "Dan Billings" <billingsdan@yahoo.com>
To: "Sid Schweiger" <sid@wrko.com>; <boston-radio-interest@bostonradio.org>
Sent: Sunday, November 17, 2002 4:17 PM
Subject: Re: WMUR-TV Made Big Bucks This Election Year


> --- Sid Schweiger <sid@wrko.com> wrote:
> > Betcha they don't.  Political ads within the
> > specified windows (45 days before a primary and 60
> > days before a general election) must be sold at
> > lowest unit rate, and since radio and TV stations
> > are obligated to take all political ads for federal
> > office (including Senate and House seats), those ads
> > would have displaced ads sold at higher rates.
>
> Only candidates are entitled to the lowest unit rates.
>  The third party ads, which made up a significant
> percentage of the ads this year, have to pay whatever
> the stations want to charge.
>
> If WMUR, or any other station, was really losing money
> on political ads, they would not sell ads to
> candidates in state races -- which they are not
> required to do under law.
>
> On the Portland stations, I have noticed a lot of
> non-revenue producing material where the political ads
> were running just two weeks ago.  I don't think they
> were turning down other customers to run political
> ads.
>
> -- Dan Billings, Bowdoinham, Maine
>
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