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Re: WATD
Aaron 'Bishop' Read wrote:
>I have noticed that most stations under 1000 watts (or the HAAT equivalent
>of 1000 watts, like WMBR) tend to have a LOT of trouble getting listeners
>- even during their good shows. In my experience unless you're pumping out
>several hundred watts at a minimum you're not penetrating buildings worth
>a damn in your core audience area, and that's 100% essential...unless
>you're targeting drive time, at which point you need a lot of watts to
>reach a wide area that people are driving in.
With very few exceptions, the days are gone when a station with a cruddy
signal would still pull 'em in. It amazes me to look back to the 60s/early
70s when some Class IV graveyard channel AMs pulled amazing numbers. The
ever-newer WMEX gave WBZ & WRKO a run for the money even with a really
awful signal that reached a lot of fish, but not much of anyone else.
- Follow-Ups:
- Re: WATD
- From: Cooper Fox <fox893@yahoo.com>
- References:
- Re: 1950s oldies
- From: mwaters@facstaff.wesleyan.edu (Martin J. Waters)
- Re: WATD
- From: "Aaron 'Bishop' Read" <aread@speakeasy.net>