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WRKO brings back "Talk Station" nickname



New liners/IDs for WRKO are bringing back its old
slogan, "The Talk Station".
They sound like this: "News and talk, around the
clock. This is AM 680, WRKO Boston--The Talk Station".

For a little while, they called themselves "NewsTalk
680"-- while the first part of their nickname was
"News", news reports were only a part of what they
were doing--most of it was talk. When they started
using "News Talk 680",
I figured they wanted to lure people who wanted news
away from WBZ... But now
the emphasis seems to be back on the "Talk" part
(although "News" does crop up in the new liners.)



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