Media taking action in proposed sale

["Sean Smyth" <ssmyth@suscom.net>]

I know it's from beyond b-r-i's general reach, but still think this story is
rather fascinating. The Central PA Radio Broadcasters Assn. is taking the
unprecedented step of starting a wide-spread campaign lobbying against the
proposed sale of Hershey Foods by the Milton Hershey School's Board of
Trustees, which controls a good deal of Hershey's stock.

http://www.pennlive.com/news/patriotnews/index.ssf?/xml/story.ssf/html_stand
ard.xsl?/base/news/1030786236133750.xml

Hershey Foods is not a big advertiser on any of these stations, so the
motives aren't financial. Nonetheless, I wonder if this is a good thing or
not, having the media step into the fray like this.