Re: Non-Comm radio in Boston

["Aaron [Bishop] Read" <aread@speakeasy.net>]

At 08:45 PM 8/27/2002, Joseph Pappalardo wrote:
>--- DonKelley@aol.com wrote:
>
> > Here are the 25-54 non-commercial stations:
> >
> > WERS and WGBH are tied for 24th with a 0.9
> > WUMB is 38th with a 0.3
> > WZBC is 62nd with a 0.1
> > WBRS is tied for 85th with a 0.0
> > WMFO is tied for 85th with a 0.0
>
>85th???   OUCH!
>
>=====
>Joe Pappalardo

Agreed - although those numbers, be definition, exclude the on-campus 
audience.  WBRS has - for better or worse - always been more concerned 
about on-campus rather than off-campus.  There's a vague mandate from the 
Dean's office to be that way, and of course it's also easier to program 
that way, and when you're only 25 watts you ain't reaching that far 
off-campus either.

Personally I think the policy is wrong, though.

Also, the major contributing factor to WBRS and WMFO's bottom-of-the-barrel 
ratings is the persistent dead air for six to ten hours per day, often 
sprinkled here there and everywhere.  Based on my time there, I doubt WMFO 
is doing much to solve it, but I know WBRS is going to solve it by 
Christmas with the installation of a new automation system.


____________________________________________
Aaron "Bishop" Read     aread@speakeasy.net
FriedBagels.com Technical Consulting
www.friedbagels.com   AOL-IM: ReadAaron