Re: Hutch

[Roy Lawrence <lawrencemedia@yahoo.com>]

Don Kelly Wrote:
That is not a post defending Hutch.  No one attacked
him.  That is a 
post calling Greater Media cheap for not hiring
weekend jocks from 
Emerson.  I'm trying to point out a couple of flaws in
your post:


1) That "cheap" is a non-issue when it comes to hiring
weekend talent.


It comes across as cheap to the outsider.


2) Hutch working on two stations is good for him and
for both stations.



'Nough said on that..glad that Hutch and Greater Media
are content with the mutual arrangement. 

With all these radio companies pushing fewer employees
harder for less pay. i.e. On the air for 3 or 4 hours
then voice-track another 3 or 4! Makes for Cheap and
boring radio. 



3) College students with no experience are not ready
for daytime shifts 
on major market stations.  There are a zillion
subtlities of 
performance that they have yet to learn:  losing a
regionalism, learning how to 
finesse a mike, how not to pop their P's, how to
pronounce W, how to 
sound knowledgable and excited about music they didn't
choose to play and 
might not even like, how to follow a strict format,
why 
quarter-hour-maintenance liners are important, why
ratings make or break you, how to 
talk to a demo they're not in yet (especially a demo
that is, say 20 
years older and of the opposite sex). That's the stuff
that you learn 
through experience - working at paid jobs out there in
the real world.


Roy Lawrence reply to #3

All Points I highly agree with you on, though most of
that *should* have been taught to them while they were
in school there! Except - they need a program director
who believes in them and is willing to get them to
that status. Granted, Greater Media is not a school -
but it is certainly a valuable source for students
wanting to advance to the next level and do what it
takes to achieve those goals. 



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