RE: "This Is A Rewind of the Jay Severin Show" Ted Baxter Call Your Office

["Paul Hopfgarten" <paul@03038.com>]

Please provide evidence that Chris Lydon brought an "uptick" to WTTK during
his 2-week stint.

Paul Hopfgarten
East Derry NH 03041

> -----Original Message-----
> From: owner-boston-radio-interest@bostonradio.org
> [mailto:owner-boston-radio-interest@bostonradio.org]On Behalf Of
> Laurence Glavin
> Sent: Saturday, August 24, 2002 12:29 PM
> To: boston-radio-interest@bostonradio.org
> Subject: "This Is A Rewind of the Jay Severin Show" Ted Baxter Call Your
> Office
>
>
> I think it was about a year-and-a-half ago that after Chris
> Lydon (he of the TIAA-CREF commercials and Opera Aperta Board
> of Directors) was ****canned by WBUR that he sat in as
> the vacation substitute for for Jay Severin on WTKK-FM.
> During that run, WTKK experienced a notable uptick in the ratings
> and there was talk about his getting a regular gig at the
> under-performaing FM yakker.  That didn't happen , but Jay
> Severin went on vacation again, and one would assume that
> Chris would be invited back as fill-in host.  Instead,
> Jay's occasional producer and one-time WCCM-AM "personality"
> Jimmy Carter was heard instead, along with washed-up "5-On-5"
> reject Avi Nelson.  I thought that was unusual:
> replacing your regulat host with personnel who would likely get
> significantly lower numbers when an individual
> who could maintain if not INCREASE the ratings in the
> time period is waiting in the wings and is NO DOUBT AVAILABLE!
> Then I remembered an episode from the fabled "Mary Tyler Moore"
> show, wherein Mary Richards tells Ted Baxter that he had
> accumulated too much unused vacation time and had to take
> a couple of weeks off.  Ted begs Mary NOT to make him go
> on vacation because the subsitute would undoubtedly be
> better than Ted, and the white-maned-one would be let go.
> Does this sound like the scenario at WTKK?  Has Jay insisted
> that no one who could do the job better than he himself
> should occupy the 3:00-to-7:00 pm seat while he's away
> (perhaps visiting Massachusetts)?
> TO make matter worse, this past week, while he's on vaca,
> WTKK has been airing tapes of old shows, with the message
> "This is a rewind of the Jay Severin Show...no phone calls
> please".  Is this a sign of belt-tightening at (no-so)
> Greater Media?  This is indeed the cheap way out.
>
> Laurence Glavin
>
>
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