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Re: interesting article about Body Solutions
Hmmm... One of our stations just started running a
promotion like the one discussed... Different company
as near as I can tell, tho. I called the number we
give and asked a few questions. Doesn't look like
they are connected.
--- Donna Halper <dlh@donnahalper.com> wrote:
> For those who receive Inside Radio Fax, there is an
> interesting article in
> it today about an advertiser heard on many stations:
>
> "San Antonio Express-News says Body Solutions parent
> Mark Nutritionals is
> laying off staff.
> Cox Radio is suing Mark Nutritionals for $451,000,
> and reporter Travis
> Poling says "radio industry insiders say other radio
> companies are owed
> even more" -- but will negotiate rather than sue. 10
> of 35 staffers have
> been laid off...."
>
> This is the commercial where an air personality from
> the station uses the
> product and then does many many testimonials about
> their amazing weight
> loss. Any of you know more about how this affects
> your local stations or
> whether the people who say they lost a lot of weight
> with this product
> really did lose the weight? I've always wondered
> about the ethics of
> announcers, especially news reporters, shilling for
> products. Somehow, I
> can't picture the late great Edward R. Murrow doing
> so...
>
>
>
>
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