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Re: the latest article about Clear Channel
Mike Thomas wrote:
> Sure, Clear Channel was one of the first to start rolling out heavily
> automated stations, but even if consolidation never happened,
> voicetracking would have eventually worked it's way down to the local mom
> and pop owned stations. Talk stations have largely been automated for
> many years, but why is it that when music stations finally got the
> ability to automate efficiantly that radio suddenly got tagged as no
> longer "being local?"
It seems to me that the mom & pop outfits led the way towards automation
and voicetracking, and the big companies followed. The cluster of stations
I work for went with voicetracking in '94 & '95 and they were locally owned
at the time. Look at the stations that were automated and/or running
satellite fare in the 80s...they weren't the corporate-owned stations, they
were the small ones.
I find it somewhat ironic when people criticize radio for being generic and
non-local, and then extoll the virtues of Sirius or XM. They're pretty
bland & generic and certainly not local!
Clear Channel makes a nice easy target, much as Microsoft or Martha Stewart
do...it's more their arrogance that made enemies than what they're
doing...as Mike noted in a previous post, other companies (ABC,
Infinity/Viacom, Cumulus, etc) are eliminating jobs and cutting back every
bit as much as CC is, they're just a bit lower-key about it.