Re: God do I miss, TV-38! (Re: Yoo Pee Enn 38)

["Aaron [Bishop] Read" <aread@speakeasy.net>]

At 11:32 AM 8/1/2002, Dan Billings wrote:
>The infomercial producers are very sophisticated about
>tracking the sales that result from the programs they
>pay to air.  If they did not make money from the
>programs, they would not be paying to air them.
>
>-- Dan Billings, Bowdoinham, Maine

TV advertising, either by normal or infomercial means, is unbelievably 
powerful.  Nine times out of ten the producers see a substantial return on 
investment from infomercials, and usually 9.7 times out of 10 they'll see 
it with regular commercials.   It's amazing, my dad ran a few ads for his 
business (he owns a small mortgage brokerage - big business in his area 
where there's a serious housing boom) on late-night cable TV almost as a 
lark and got nearly 30 customers out of it.  He was flabbergasted.

Hey, look at the Home Shopping Networks...those things manage to stay on 
the air with NOTHING but infomercials, essentially.   Although admittedly 
they don't have to pay to keep a transmitter running.


____________________________________________
Aaron "Bishop" Read     aread@speakeasy.net
FriedBagels.com Technical Consulting
www.friedbagels.com   AOL-IM: ReadAaron