Re: Olympic coverage

[Richard Chonak <rac@gabriel.cambridge.ma.us>]

> I wrote:
> 
> > Wouldn't it have made sense for NBC to put some of their
> > Olympic coverage on PAX over-the-air TV rather than their cable
> > outlets?

and fitzradio wrote:

> Why? Their main affiliates are making a killing on the olympics, where PAX
> doesn't have the same coverage as NBC.

As you probably know, NBC is putting some of the coverage on 
CNBC and MSNBC.   Pax claims to reach 85% of households, which 
is probably more than CNBC and MSNBC can reach.   Cable 
penetration hasn't reached 85%, has it?

So that's the thought behind my question.

--RC


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