RE: Why Lower Power?

[EM1 GITCHIER <RGITSCHIER@doyle.navy.mil>]

I have one example - The Chief Engineer WXGV 105.3 Fernandina Beach, FL
(Jacksonville) recently told me that a couple of years ago Mondosphere
Broadcasting bought 105.5 (Then WJQR) St. Augustine, FL. Then they landed a
drop-in license to build what was first WFBJ 105.3 Fernandina Beach, FL.
That license, or allocation was premitted based on lowering the power of the
adjacent channel St. Augustine station enough to shoe-horn the new one in.
Now they program both stations for coverage generally from Fernandina Beach,
FL (St. Marys, GA across the line to the north) down just about to Daytona
Beach, FL. This one of the better rimshotter arrangements that I've noticed.
In thier station promotions they tell the southbound mobile listeners to
tune in 105.5 south of St. Johns County HWY 210 and 105.3 north of that line
of demarkation. I can listen to 105.3 southerly on I-95 to nearly FL HY 16
(for those following on a map) in St. Augustine. Plus our 105.7 in westerly
section of Jacksonville, FL (Baldwin COL) has been off the past two years so
I don't know how that would weigh in to 105.5's reception which is good into
the southerly reaches of Jacksonville before getting ripped up by thier
105.3 Fernandina Beach transmitter, which is actually in Jacksonville's
northerly reaches, just enough to give Fernandina Beach a city grade signal
while booming into Jacksonville metro...

Ron Gitschier
Jacksonville, FL

> -----Original Message-----
> From:	Rick Fortunata [SMTP:rickyfortunata@yahoo.com]
> Subject:	Re: Why Lower Power?
> 
> 
> So maybe their sacrificing the weaker formats to
> increase power in the stronger ones. What about the
> ability to purchase new stations in that or an
> adjacent market? Could they be doing this to buy even
> more stations in Bangor and/or Augusta?
> 
> Has anyone noticed, is this happening anywhere other
> than up here in Maine?
> 
> Rick
>