Re: BBC on the web

["Joseph Pappalardo" <joepappalardo2001@yahoo.com>]

> On 25 Jan 2002 at 10:16, Larry Weil wrote:
>
> > Of course, it's called advertising.  You guys don't really think
> > these are personal endorsements you're hearing, just because they're
read
> > by the host of the program? -- Larry Weil Lake Wobegone, NH
>
> I don't know about the ones on WBZ, but the ads for the Bose Wave Radio
> on WCRB certainly sound like personal endorsements.  The announcer talks
> about using it at home and enjoying it.

The key is that the announcer is getting paid for his "personal
endorsement".  Just as Joan Rivers was paid to enodrse MCI at one point.

JP





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