Re: BBC on the web

[Dave Faneuf <tklaundry@juno.com>]

On Fri, 25 Jan 2002 10:48:42 -0500 (EST) Sven Franklyn Weil
<sven@gordsven.com> writes:
> On Fri, 25 Jan 2002, Larry Weil wrote:
> 
> > Of course, it's called advertising.  You guys don't really think 
> > these are personal endorsements you're hearing, just because 
> they're 
> > read by the host of the program?
> > 
> 
> I always thought about doing this when/if I ever got an on-air radio 
> job:
> 
> I'm using a certain product that the station's not advertising.  I 
> like it
> a lot so I decide to ask the maker of the product (say a new soft 
> drink or
> a new-fangled good quality radio) if they want to advertise on my 
> program
> and my radio station.  And I'd try to get one of the sales people 
> from the
> station to do a pitch, if theaker (and prospective client) would 
> agree to
> it and if they want, I'd voice the spot.
> 
> I always thought this is ethical, because I actually use (and like) 
> the 
> product...so I wouldn't mind extolling its virtues to my audience so 
> they 
> can go out and buy it and try it.  It's another thing when you just 
> endorse something because someone just pays you to do so, and the 
> product 
> is absolute garbage that you wouldn't even let your kids use.
> 
> Have any real radio announcers done this type of thing?

Why wouldn't you go to management first and make sure that if the
potential advertiser got on the air that you would get the commission
instead of the sales dog?
df