Re: Local Political Coverage

[Dave Faneuf <tklaundry@juno.com>]

On Sat, 01 Sep 2001 10:46:46 EDT DonKelley@aol.com writes:
> A news station that doesn't want to run local political spots most 
> likely takes that position because it needs to be a regional cume 
> magnet.  Most listeners won't care about local political issues 
> because they really aren't affected.
> 
> Furthermore, in this day of increased spot loads, inventory crunch, 
> and budget pressure, what station would want to embrace an 
> advertiser category that is mandated to get the lowest possible unit 
> rate? 

Since most stations also have a shadow of the news coverage that was once
the norm, and now won't take local political ads (in some cases) which
are admittedly not the best way to learn about the issues a candidate is
ready to deal with, but with the lack of any other information....exactly
where does "serving the public good" come into play?

df