Re: this week in review

[Chuckigo@att.net]

got this from Don, but didn't notice it posted on the 
rolling threads.  must be the AOL HTML thing.  i've 
pasted it below:  (sorry if you've gotten this already)
- -Chuck Igo
original message:

From:  DonKelley@aol.com 
To:  Chuckigo@worldnet.att.net, brian_vita@cssinc.com  
Cc:  boston-radio-interest@bostonradio.org  
Subject:  Re: this week in review....  
Date:  Sun, 26 Aug 2001 12:03:49 EDT  

Chuck Igo is on the money.  The idea of a cluster 
deliberately putting weak 
formats on some stations so that a strong sister station 
can prosper is 
ridiculous.  Especially in a major market.  The value of 
a major market FM 
signal is so high that no one could justify such a 
move.   

In reality there is very little duplication of formats 
these days.  There is 
some overlap, to be sure, but there are almost none of 
the head-to-head 
format battles that we had in the 70's, 80's, and early 
90's.  In the Spring 
2001 Arbitron, looking at Adults 25-54, there is no 
format duplication at all 
in the top 15 stations. 

Any format that is not represented in a major market is 
missing for a reason: 
 it has been there and failed, or it shows little or no 
audience potential.  
Those are the facts.