RE: this week in review....

["Chuck Igo" <Chuckigo@worldnet.att.net>]

Garrett wrote:
>>I've lived in markets where 1 of the top 7 stations had a 33+ share.
(Assuming there even were seven stations to show up in the book....)<<

And when the number of stations are that small, it's possible for that to
happen.  also, iirc, didn't WTIC in the 80's have some 20+ share books?
in Portland, there are over 20 rated signals for a metro population under a
half-million people.  it's hard enough for a station to stake out a claim,
which is why the concerns were initially raised about group ownership.
wasn't the ceiling set at 30 percent of available audience ratings?  meaning
that, when the consolidation of stations began, corporations were only
allowed to accumulate stations based on the most recent, prevailing ratings
shares; if the stations they desired to own had a combined rating share of
less than 30 percent, then the deals were okay.  if a group had, say, three
stations already with an (example) existing twenty percent of audience
shares, then went to acquire two more signals with additional percentages
that would put them over the limit, that deal would be nixed.
i feel bad for smaller operators who still have the guts to give it a go,
people such as Bob B. and JJ Jeffrey, who are going to get pushed further
and further down the food chain.

- -Chuck Igo