Re: WCLV-FM Cleveland Makes Frequency Switch and Courageously Accepts Criticism

[Mark Laurence <mlaurence@mindspring.com>]

On Thursday, July 12, 2001, at 12:25 AM, A. Joseph Ross wrote:

>  the move probably makes sense in terms of the company's bottom line,
> putting the least popular format on the less favorable frequency.  Much
> the same as the move of the WKLB-FM country format to the Lowell 99.5
> signal.

WKLB's country format is hardly the "least popular," whether you're 
looking at national ratings, Boston ratings, or Greater Boston Radio 
Group ratings.  The idea was to take advantage of the northern reach of 
the signal in a geographic area where country would likely be popular.

Mark Laurence
mlaurence@mindspring.com