RE: WBZ Reception Is Worsening

["Sid Schweiger" <sid@wrko.com>]

>>Technical and regulatory issues aside, I suspect that they're not about to
go to the expense of two 50KW transmitters one of which will seen only
occasional use.<<

Then you would suspect wrong.  When the cost of being off the air  for more than a few minutes (i.e., lost revenue and lost audience share) exceeds the cost of the aux transmitter, the decision to buy a backup is a no-brainer....and in Boston, as in every major market, being off the air for about half a day (which is not unusual if something major goes wrong) makes up that cost and then some.

I can't speak directly for Mark Manuelian, but I know that all the Entercom stations in the Boston cluster have full-power aux transmitters.  How often they're on the air is not the point.  The point is that they're there when we need them.  I would wager that Mark has a second 50-kW box in Hull, besides the 10-kW box in Allston.