Re: How The Industry Has Slipped

["Chris Beckwith" <beckwith@ime.net>]

What would those desirable 55+ demos be?  Isn't that why WMTW is pulling the
plug on nostalgia despite strong 12+ numbers?  Of course, going news/talk will
increase expenses dramatically while doing little to improve their demos.  The
jingle sucks, too; they premiered it on Channel 8 tonight.  BTW, real good
timing debuting a news station when ad revenues are tanking and their partner
newspaper is about to ax 10% of staff, including newsroom.  I hate to be so
negative, but everything about this operation stinks like Sappi Westbrook's
smokestack.

Take care,
Chris