RE: People Meters arrive in Boston

[Mark Shneyder <bostonradio@yahoo.com>]

--- Paul Bacchiocchi <bacchioc@ici.net> wrote:
 
> There have been discussions recently on the TiVo bulletin boards in regards
> to "privacy concerns" but in the opinion of quite a few if the networks knew
> what we were watching and if it meant better programming, all the better.

Welcome to the real world :) If you read the fine print, provisions
in standard cable service contracts for most MSO's CATV systems allow
collection of anonymous viewing data for marketing research. Of course,
there are a number of safeguards that prevent cable companies
from identifying individual household viewing data.
However, there are already data tracking systems such as Comcast's
TargetTV which monitors cable viewing in mostly unaware
households. At least, with Nielsen diaries and People Meters, viewers
know beforehand that their viewing choices are being 'watched'.

-Mark

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