Re: Radio ad sales down -*way* down

["Dan Billings" <dib9@gwi.net>]

This is simply a reflection of the slow down in the economy.  When things
slow down, businesses first cut back on discretionary spending.  One of the
easiest things to cut, and one of the things many businesses cut first, is
advertising.  Whether this is a good economic choice is another matter.

-- Dan Billings, Bowdoinham, Maine
    Sitting out the slowing economy in law school

----- Original Message -----
From: "Chris Beckwith" <beckwith@ime.net>
To: "Boston Radio Interest" <bri@bostonradio.org>
Sent: Wednesday, April 18, 2001 11:39 AM
Subject: Radio ad sales down -*way* down


> Today's Cynthia Turner's Cynopsis mentions a CMR report that radio got
hammered
> in national sales in January compared to the same period last year.
Revenues
> were down 33.9% for spot and 29.9% for network.