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Re: Expos need miracle to air in English
At 10:40 AM -0500 3/25/01, Chuckigo@aol.com wrote:
>Diego. but does anyone know if Arbitron has any future
>plans to include more markets outside of the United
I doubt that they'd get involved in Canadian ratings, where
broadcasters and advertisers have their own non-profit cooperative,
the BBM Bureau of Measurement.
>why are the Virgin Islands or Guam not rated?
Probably money. Guam's population is only 150,000, and the Virgin
Islands are something like 20,000. Who's going to buy ratings
reports for far-flung, largely non-English speaking markets that
size? By contrast, Puerto Rico's population is well over 3 million.