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And overall they get tight with the penny!

While I'm sure there ARE things that they buy...and have certain consumer
clout with...they don't seem to be the "undecided voter" when it comes to
trying to sell the typical ad product.

Just my $.02 (Flame away!)


> ----jibguy
> In a message dated 3/19/01 12:48:10 PM Eastern Standard Time,
> dan.strassberg@att.net writes:
> << I have never heard anything besides anecdotal evidence
>  to support the thesis that people over 55 tune out
>  advertising. Maybe now that more and more boomers every
>  day turn 55, the advertisers and agencies will finally
>  get the message that traditional approaches to
>  advertising and demographics don't work. >>

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