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Re: WHDH faces big debate: Bush-Gore or baseball?

In a message dated 9/24/00 5:02:36 PM Eastern Daylight Time, 
rogerkirk@ttlc.net writes:

<< By logical extension, one could conclude that force feeding commercials
 to people is not the answer to lack of purchasing involvement. >>

If you put on a 90-minute commercial for your product or service, most people 
wouldn't watch it.  Infomercials work for certain products, targeting a 
certain audience, but not generally.  What makes commercials works is they 
are included in the middle of other programming that people want to watch.  
That's why 30-second TV ads have much more of an effect on the outcome of an 
election than debates.

Also, in keeping with my earlier post that you have to be selling something 
people want: a great marketing campaign alone will not make a product 
successful.  You have to sell something that people want.

-- Dan Billings, Bowdoinham, Maine