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Our classic rock station in NE Ohio, for example...had an outstanding
April and May trend. We were expecting a 15-20% increase in the
Spring book. Instead, our Spring was down about 20%...after an awful
June. What was weird was, the station did nothing really THAT different
from the earlier months, and no other major station did anything out of
the ordinary. It was almost like the transmitter was shut off in June. Well,
not exactly, but you catch my drift, I'm sure.
All I'm saying is...the trends are fun to look at...but view them as part of
long-term trend. Looking at any individual month can be very misleading.
I guess the general public's listening habbits are very odd sometimes.