Re: WMEX to end all-local talk

[ASchinella@aol.com]

I would disagree with you. They have a number of ads; albeit very local: A 
number of restaurants, a couple of Internet sites, some car ads and other 
things. I have also noticed a number of callers calling in, it just depends 
on the topic. Some days it is slow, others it is high. The only promotion I 
have seen WMEX do is the 1/16th of a page ads in the Boston Herald. I have 
noticed that they plug themselves as WMEX.com, to get people to listen on 
their computers. 

In a message dated 8/22/00 1:34:39 AM Eastern Daylight Time, 
lawyer@world.std.com writes:

<< All of this may be true, but there has to be someone listening, or the 
 station can't pay its bills.  Unfortunately, the only way to get a large 
 listenership is to do heavy promotion, and that costs a lot of money.  
 Whenever I've listened to WMEX, I've heard very few listeners calling in 
 and very few ads.  That can't go on unless Langer is willing to run a 
 station the Bob Bittner way.  And while I am grateful that we have Bob 
 Bittner, I haven't noticed anyone trying to imitate him. >>