CBC Radio Ratings in Montreal

[Stephen Pickford <nmi@attcanada.ca>]

As requested by Doug Broda, here's how CBC Radio fared in the recent ratings
book from BBM as regards their English and French outlets in Montreal...

English:

Radio One:          1.7 share, down from 1.8
                    10,500 quarter-hour average

Radio Two:          1.6 share, down from 1.5
                    8,500 quarter-hour average

French:

Radio One:          3.9 share, down from 4.5
                    28,400 quarter-hour average

Radio Two:          1.1 share, down from 2.0
                    7,900 quarter-hour average

In all cases, were significantly better than the horrific numbers posted by
CINW 940NEWS...As recounted in today's Montreal Gazette (Mike Boone's
column) ---

When the BBM ratings came out on Wednesday, CJAD 800AM's Program Director,
Rick Moffat, noted that CINW had featured its first-ever ratings as the
second item on a newscast...."We'd have done a story on their numbers also,"
Moffat said, "but it's station policy not to report suicides."

Practically leading a newscast with a report indicating the station had lost
half its listeners and was dead last amongst 18 outlets in the city?  A
death wish for sure.

Regards,


Stephen Pickford

Host / Producer -- "Travel World Radio Show"
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