Re: WILD sold

["Brian T. Vita" <brian_vita@cssinc.com>]

At 02:58 PM 5/15/00 -0400, Chris Beckwith wrote:
>Any station that runs "Imus in the Morning" is not going after a minority
>audience (see http://www.tompaine.com.)  By the same token, does Star 93.7
>explicitly target African-American listeners?  Remember when 1150 briefly
>caused a small stir with its "black gold" format?  That was the role I was
>speculating on for WILD.

I could see the "Black Gold" format working nicely on WILD with the younger 
skewed urban sound on WBOT.  That would give them a very strong hold on the 
minority market.

Brian


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