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Re: Vikings upset Karmazin

On Sun, 23 Apr 2000 Dib9@aol.com wrote:

> I think Mel and CBS are missing the boat on Internet broadcasting.

No, Mel's made the right decision.

Internet "broadcasting" is not and probably never will be profitable. To
the extent that people do listen to it, it promotes audience
fragmentation. However, most people won't listen to it; not only does it
lack two of radio's principal advantages (it's not free nor is it
portable) but it's unreliable. Net congestion and server capacity limit
the number of people that can receive a given station's streaming audio,
and that makes it likely that many listeners clicking on their favorite
station's "Listen Live!" icon will hear intermittent audio or worse yet,
nothing at all.