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Re: NERW 3/24: WFAU Loses A Tower, WFNX Gains A State, NERW VisitsCalifornia...
In a message dated 3/25/00 8:21:02 PM Eastern Standard Time,
<< I think 103.7 will probably simulcast 101.7 most of the time, but I
suprised if they break away for 7p-12mid so that a local jock can cater to
area club and concert scenes, do giveaways, local phoners etc. It's similar
what WIBF-Philadelphia (now WPHI) did when they simulcast the WDRE network
Long Island in the mid 1990's. >>
Boy, we saw how successful THAT was...
<< WBCN does do okay in Providence, but not stellar--and I'd imagine that
their numbers come from Stern, since local Stern affiliate WWKX/WAKX comes in
spotty in some parts of Providence where BCN is pretty solid. Also, BCN
better job producing the Stern show than Hot 106, and many Stern listeners
care for Hot 106's hip-hop/CHR format. >>
Brilliant programming. Stern, who usually is on alternative/classic rock
stations for a reason, gets put on a teeny-bopper signal. Bad move there by
Back Bay (or whatever Kix 106's ownership is called nowadays).
<< I doubt that BCN's numbers, which are
rather minimal, will be affected by 103.7/FNX and I'm sure they won't care
much either. >>
I think they will and here's why: 101.7 is very hard to pick up in the South
Shore off of the water, though you can hear it on the Cape in places such as
Provincetown (where it seems you can pick up every Northeast coastal FM
station!). They are going to be making a push into the South Shore suburbs
(anywhere south of the 128 belt, certainly south of the 495 belt) for 103.7
and that certainly could take a crunch out of WBCN's 12-plus numbers. Notice
nowadays that music that 'FNX wouldn't touch four or five years ago, when
they were really an alternative station as opposed to mainstream modern rock
now, pops up frequently. In the past they would NEVER touch Alanis
Morissette, for example, and when her new album came out it was in constant
rotation. They're now nothing more than a WBCN clone in a lot of ways with
this high-school-station feel quite a bit of the time. All I am saying is
this: It will make things interesting, whether you like it or not...