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Re: WBZ using CBS News on overnights?
However, WTOP is a CBS affiliate but not an O&O.
In a message dated 3/22/00 10:16:18 AM Eastern Standard Time,
> First off, not all Infinity News AM's do their traffic/weather together on
> the 8's. WCBS does, but WINS does it on the 10's and KYW does it on the
> 2's. I'm not sure about WTOP, but I don't recall doing it on the 8's. All
> the Infinity news stations have used their respective weather/traffic
> formats for many years. Why would they want WBZ to change theirs now? WBZ
> has trained their listeners for a long time to listen for weather on the
> 10's and traffic on the threes, and more importantly, they keep the
> listeners tuned in for both reports, which along with headlines comprises
> five minutes of continuous listening--just enough to grab that quarter-hour
> of credit in an Arbitron diary. This system has worked for years and still
> does today, so why screw with it?
> Mike Thomas
> WXLO & Mediabase 24/7