Re: Tai filling in for Jerry

[dan.strassberg@att.net]

It sure does sound more believable. I guess this is a 
controversial point because it involves giving away the 
product (air time), but I think it's better for a 
commercial station to give away spots than not to air 
any. If a commercial station airs no spots or only PSAs, 
listeners quickly get the idea that the format is 
failing and won't last. I'm sure that a complete absence 
of spots, except during a period of stunting, hurts 
ratings, just as an excess of spots does.

As for networks from which WMEX might be acquiring the 
spot inventory, I think the Wall St Journal Business 
Report, which WMEX also airs in AM drive, may be 
responsible for more of that inventory than Fox News is.

> Jibguy@aol.com wrote:
> But WHY does WMEX air those network sports when
> > they never air any network news?   Anyone got an answer to this?
> > ----jibguy
> 
> Pure conjecture, but it may be either a secondary network that they
> want to hold onto to keep options open, for now.  Also, if they're
> light on inventory, it may "sound" more believable if they're simply
> filling with those spots, versus a heavy promo load or PSAs.  
> 
> Bill O'Neill