Re: Screwing up heritage stations (wasRe: Talking Information Ctr.)

[Mike Thomas <nostatic@earthlink.net>]

SteveOrdinetz wrote:

<<look at Z-100 in New York...they've gone off the cliff several times...first
by going very rap/urban, then later the other extreme by being essentially an
alternative
station that played a couple token dance/pop songs so they'd keep their CHR
reporting status.  They've never fully recovered from these gaffes either.>>

Are you kidding?  Z-100 hasn't recovered?  Have you checked them out lately?
They sound great, and the ratings prove it.  They're number 3 in the market 12+
in Arbitron with a 5 share.  They're beating Hot 97 at this point and only WSKQ
(Spanish) and AC monster WLTW are ahead of them.  Their cume over 2.5 million
listeners per week, one of the highest in the country, and it IS the highest for
a music station.  I think they've recovered quite nicely.

Mike Thomas
WXLO & Mediabase 24/7